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Denmark: Tourism

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Tourist Relationship Management for DUF by RFID-SPE


DUF-rejser is a travel agency specialised in youth travel. The travels have three destinations: one in Spain and two destinations in Bulgaria.


RFID-Specialisten is a RFID solutions provider with RFID for industrial rental and tourist applications as core business. It is also an RFID consult for design of RFID installations and optimising exsisting RFID-installations.


The main objective for this pilot is to give the guests a better service and ensure the validation of access for events and excursions.

DUF-rejser uses paper-based systems for recording customers. This means that neither the administration nor the guides have online access to updated information about customers or the additional services they have requested.

Currently, many details such as participant's flight and hotel lists are sent by fax.  The current system makes it difficult and costly to manage the operations.

Application of RFID will:

  • increase safety for the operator and the passengers during the journey and at the destination;
  • result in more personalized customer service;
  • provides flexibility in serving customers with good scaleable processes;
  • allow for additional sales and information to passengers on the spot; and
  • ensure safe and quality documentation for transport and destination transactions.


The customer orders a journey, which mostly takes place via a web application.

1. DUF-rejser sends an order confirmation with the ticket (PDF file).

2. Before the departure, customer information will be uploaded on the Smart Card (RFID card).

3. Smartcard is issued to the customer upon departure (DUF sees it as an increase in the customer service).

4. Database is updated, customer status = arrived.

5. Guides now have 3-20 hours to do the booking with hotels.

6. On arrival at the destination, smart cards are scanned to ensure that all customers are lodged in the right hotel.

7. During the stay, smartcards are used in the sale of excursions and events.

8. On the departure from the destination, the SmartCard is scanned for return.


Technical and Hardware: The system is based on Mifare/NFC so that the necessary security requirements can be met. By the way, it appears that this will be the standard for systems where payment or money in general is involved, as well as the standard adopted also in mobile phones.